|
Jul 15
2010
|
Find Out Where Your Clothing Really Comes FromPosted by: Administrator in Beauty and Fashion Tagged in: Green Products/Services
|
It’s a question that’s not asked enough – where does clothing come from, and how is it made? The clothing industry is notorious for the proliferation of child labour, disregard for the environment and the more practical challenges – such as the need to freight goods large distances due to the geography of the market. So how can we, as shoppers, know how to buy environmentally-friendly, ethical fashion? When you think about it, it’s almost impossible to find out what you’re buying into.
Rapanui is an Eco-Fashion company from the Isle of Wight that, unlike the typical earth-mother organic clothing companies, has recognised the root cause of the problem: brands aren’t communicating enough. They’ve not only designed some of the worlds greenest clothing – Organic, Sustainable fabrics in a Fairwear Foundation Audited, Wind-powered factory, but also created an innovative system to allow shoppers to trace where their products come from and how they are made on Google earth, with videos, pictures and figures showing the product and the people making it from the planting of the seed to the stacking on the shelf. All this and the founders are only in their early twenties – a fact that they say helps them keep their finger on the pulse of current fashion styles and gives them a unique advantage: with their 12-strong staff all under 25, this company is perhaps one of the only fashion houses completely run by, and for, young people.













