Mark Tercek knows a thing or two about money. For years he worked at the mega investment firm Goldman Sachs, where he headed the Corporate Finance and Equity Capital Markets divisions, and later went on to found the company’s Center for Environmental Markets. Since 2008, he’s been the president and CEO of The Nature Conservancy. Given his background as a Wall Street titan, it’s not surprising that Tercek has taken his market mentality to TNC and tried to focus its efforts on making an economic case for preserving wild places.