An alliance of data fanatics, geek farmers and high-priests of advanced computing are attempting to crack the code on the business of bad weather.

Originally established by a group of Google veterans as WeatherBill, the effort is now known the Climate Corporation and is growing by leaps and bounds. The San Francisco, CA-based company peddles a portfolio of what it calls “automated weather insurance products” for players in the $3 trillion global agriculture industry trying to reign in the risk of bad weather, which is responsible for more than 90% of crop losses annually.