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EarthProtect Blog

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Tags >> greenwashing
Nov 18
2010

Chevron Must Think We're Stupid

Posted by: joe joe in Earth Violators

Tagged in: greenwashing

joe joe

Rainforest Action Network and the Yes Men have put together a great campaign focusing on Chevron’s efforts to green wash their poor environmental record: “Angry and frustrated that oil companies like Chevron think they can ignore their environmental and human rights abuses while cleaning up their image with high-cost ad campaigns? We agree! Enter our contest now and help hold Chevron accountable by making sure the company doesn’t get away with its greenwash.”

“If you're game, study "Chevron's real "We Agree" campaign and their TV and print ads. Figure out the funniest mashups, image swaps, collages, rewrites, or remixes of their print, web, and/or TV productions. And make sure to post whatever you do to your Facebook, and twitpic them with the hashtag #weagree. If you can, wheatpaste your posters around town, and twitpic photos of them with the same hashtag (#weagree). The best ad gets a big prize, the best picture of an in-situ Chevron ad gets another, and I'm sure we'll be coming up with some other categories.”

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