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EarthProtect Blog

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Tags >> pesticide exposure
Nov 08
2011

The Eco Fashion Revolution: Getting Consumers to Care About What They Wear

Posted by: Rachel Erdman in Beauty and Fashion

Rachel Erdman

Today's eco designers don't talk about being inspired by leaves falling or icecaps melting; they're starry-eyed for futuristic-looking chairs, towering skyscrapers and folding bicycles. They're thinking like architects, leading with design and textile as opposed to an activist agenda.


"The way a chair breaks up space or a building cuts into the sky with so many different views is how I feel a garment relates to the body," says Brooklyn designer Nina Valenti, who launched the sustainable line naturevsfuture in 2002. "I design pieces that have a strong line, form and texture." Her clothing has severe pleats and soft gathers, military stiffness and feminine slits, the yin and yang of organic and technological forces. Her fabrics range from the expected organic cottons, wools, hemps and soys to fabrics made from recycled soda bottles.

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