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Lego Moves to Reduce Plastic Waste by Repurposing

Recently I wrote about how consumers were moving to use their buying power to buy sustainably produced products and support companies serious about their own practices.  Lego today announced it was doing a free return of their plastic toys to reduce the products landing in landfills. Good for them, they are donating the returned legos to education and needy children causes. I applaud them, now let us get on board. Read and participate. 

LEGO SETS UP FREE SHIPPING PLAN TO RECYCLE BRICKS

NEW YORK » Lego is looking to keep its plastic bricks out of the trash The Danish toymaker is testing a way for customers to ship back their unwanted bricks and get them into the hands of other kids.

Lego announced Tuesday that customers in the U.S. can print out a mailing label on its site, dump their used Lego bricks in a box and ship them off for free. Lego said the pieces will be cleaned, put in a box and given to Teach for America, a nonprofit that will donate them to classrooms across the United States. Some bricks will be also sent to the Boys & Girls Clubs of Boston for their after-school programs.

Lego said if the test is successful, it may expand the program beyond the U.S. next year.

The company typically tells its customers to keep their bricks or pass them on to others. But some have asked for another way to donate them, said Tim Brooks, Lego’s vice president of environmental responsibility.

Lego, like other big brands, is looking to please customers who are worried about plastic’s impact on the environment. Plastic doesn’t disintegrate but instead can break down into tiny pieces and be eaten by birds or other wildlife, endangering their health.

 

— The Associated Press

 

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